What is the DNA of Generation Y?

As a result, this generation wants to have the lifestyle of their parents, but they want it now. They are ambitious – they want to be VP but they want it to happen this week. They are passionate, and are one of the most socially conscience generations, so they will want to know what your company is doing to help others. Being raised on the Internet – they are extremely quick and get bored easily. Some have called this generation ‘Stimulus Junkies’. They may seem impatient but it’s because they are so accustomed to things moving quickly. They are very well educated and love to learn. They love to be asked their opinion (after all, that is what they are used to) and may come across as overly-confident (although don’t be fooled - many struggle with low or false self-esteem – in fact this generation is known by some as the “Sad Generation’ because they are the most medicated in history’).